Client case Hekkert Autogroep

Hekkert Autogroep standardises trade-in valuations across six locations with JP.cars

Eliminating price differences between sales teams and locations

Hekkert Autogroep started as a local Opel dealer and has grown into the leading Stellantis dealer in the southern Netherlands, operating six locations. As the organisation expanded and brand complexity increased, maintaining consistent trade in valuations across sales teams became a critical challenge. JP.cars now

Handling unfamiliar brands after the shift to agency models

When Stellantis announced the transition to agency agreements, Hekkert Autogroep faced a structural change. Sales teams would no longer focus solely on Opel, but increasingly work with multiple unfamiliar brands.

“Our sales reps used to know the value of every Opel by heart. With many new brands, that became impossible without the right software,” explains Wino van den Bosch, Commercial Director, Hekkert Autogroep. This shift triggered the search for a robust trade in and valuation system that could support sales teams consistently.

Validating software through a real world pilot with own data

Rather than relying on a generic demo, Hekkert Autogroep opted for a paid pilot with JP.cars. The software was configured using the company’s own data, allowing the team to test how it performed in real daily operations. This approach reduced implementation risk and provided clarity on how the software supported actual sales processes across locations.

Applying uniform valuations across all sales teams

One of the most important outcomes of using JP.cars is the consistency in valuations. With multiple salespeople operating across different branches, uniformity is essential.

“When six people valuate the same car using standard software, you often get six different prices. With JP.cars, the same input leads to the same valuation,” says Van den Bosch. This creates clarity for sales teams and speeds up decision making at the point of trade in.

Using marketability data to support pricing decisions

In addition to valuations, Hekkert Autogroep uses JP.cars to assess marketability. The ETR indicates how easily a vehicle is expected to sell, while the APR provides confidence in that assessment. These indicators help the team align pricing with demand, rather than relying solely on gut feeling or aggressive discounting.

See how uniform trade-in valuations create control across all sales teams

Learn how independent automotive data helps dealer groups reduce long standing stock, create accountability and maintain control across large inventories. Book a JP.cars demo to learn more. Discover how dealer groups can apply the same valuation across multiple locations. Book a JP.cars demo to see how it works in practice.

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