Client case Axero

Axero uses JP.cars to optimise margins and scale its European wholesale services

Combining automotive expertise with data driven purchasing decisions

Axero is a long established European car wholesaler specialising in vehicle imports and exports. As market complexity increased and margins came under pressure, Axero expanded its service offering and adopted JP.cars as a core tool to support faster, more data driven purchasing and pricing decisions.

Responding to a more complex European market

Founded in 1992 and based in the east of the Netherlands, Axero has built its reputation in cross border car trade. Over time, increasing model similarity across Europe made buying and selling vehicles more complex and margin sensitive.

To distinguish itself, Axero invested in a comprehensive service centre for car dealerships. This includes parking facilities, a 360 degree photo studio, reconditioning services, car wash, battery charging and online vehicle inspections. These services help dealers shorten lead times and sell vehicles faster.  Alongside this expansion, Axero partnered with JP.cars to support margin optimisation across its growing trading and service activities.

Combining data with experience in purchasing

For Axero, improving margins meant strengthening purchasing decisions with reliable data. “JP.cars gives us hard data to complement our existing car expertise. With that blend of data and expertise, we can base our decisions on the right input.” Rudy Jagersma, Managing Director, Axero says.

Where purchasing decisions were previously based largely on experience and intuition, JP.cars now provides concrete market data to validate prices, demand and margin potential.

Faster processes and smarter selection

In daily operations, JP.cars delivers significant efficiency gains. Large files containing extensive vehicle lists are processed automatically, allowing purchasers to focus on decision making rather than manual analysis.

The platform provides instant recommendations, including target purchasing prices based on expected margins and sales prices. This allows Axero to move faster, reduce workload and maintain consistency across teams.

Cross border insight and market coverage

Beyond operational efficiency, Axero values the international scope of JP.cars. The platform supports cross country comparisons, enabling Axero to evaluate whether vehicles may perform better in neighbouring markets such as Belgium. This European coverage aligns closely with Axero’s trading footprint and supports future growth across borders.

Discover how data can support smarter wholesale decisions

See how independent automotive data can help wholesalers optimise margins, accelerate purchasing processes and unlock cross border opportunities. Book a JP.cars demo to explore the platform in detail.

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