Client case Toyota van Gent

Toyota van Gent increases turnover while reducing price changes with JP.cars

Managing 400 used cars without constant manual checks

Toyota van Gent operates five locations and manages a used car inventory of around 400 vehicles. As inventory grew, manually monitoring pricing and stock strategy for every vehicle became increasingly difficult.

“Previously, we reviewed cars on a sample basis,” explains Sander van Delen. “With 400 cars, that simply isn’t workable anymore.”

Defining a pricing strategy that fits the brand

A key requirement for Toyota van Gent was the ability to define its own pricing position. “We’re a well-known name in this region. We don’t have to be the cheapest,” says Sander. “The strength of JP.cars is that you can set your own protocol. You decide how you want to position yourself in the market and which competitors you compare against.”

This allows Toyota van Gent to avoid unnecessary price competition while staying aligned with market demand.

Using daily insights to control stock days and pricing

JP.cars is used daily to monitor stock days and pricing. Rather than reacting late with multiple price changes, the team can intervene earlier based on market data.

“The result is measurable,” Sander explains. “Turnover increases, while the number of price adjustments goes down. That means we sell more cars and set better prices upfront.”

Fewer price changes, better margins

Reducing the number of price changes is an important outcome for Toyota van Gent. It indicates stronger pricing confidence and better initial positioning. “You notice that directly in the margin,” says Sander. “Of course, market conditions always play a role, but with JP.cars we clearly see the difference.”

Ready for further growth

As inventory volumes continue to grow, JP.cars plays an increasingly central role in daily operations. “We’ll only need real-time market data more as we scale,” Sander concludes. “The software is already indispensable in my daily work.”

See how pricing control supports higher turnover during a live demo

Discover how companies like Toyota van Gent use market data to reduce the number of price changes, define a clear pricing position and keep used car stock turning. Book a JP.cars demo to see how pricing control and turnover management work in practice.

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