maarZeker Case Study

maarZeker’s turnover rate improves from 6 to 8 with JP.cars

Data-driven purchasing decisions ensure a higher turnover rate

Local dealership maarZeker has sold an increasing number of used cars in recent years. To make more data-driven purchasing decisions, the automotive company has been using JP.cars software for eighteen months. This results in marketable stock, a higher turnover rate, and a more efficient purchasing process, allowing the dealer to continue growing in volume.

maarZeker works with JP.cars data and software

From gut feeling to data-driven purchasing decisions

Before maarZeker used JP.cars software, purchasing was primarily based on gut feeling and experience. Although experience still plays a role, JP.cars now provides the necessary data-driven substantiation.

Turnover rate rises from 6 to 8 due to marketable stock

By focusing on used cars with a high ETR during purchasing, maarZeker is seeing the marketability of its stock increase. Daniël: “We see in practice that it works. We don’t sell cars with a low ETR quickly, no matter how good they look. That’s why we use JP.cars to focus on purchasing cars with an ETR of 4 or 5. As a result, our data shows that the ETR of our stock is on average 25% higher than the market.”

And the turnover rate increases accordingly. Daniël: “A year ago, we had a turnover rate of 6, which we have seen rise to 8 while our pricing remains competitive with the market. With the same number of cars in stock, that represents significant growth.”

Lower days in stock than the market average

Although marketable stock contributes significantly to the increased turnover rate, experience continues to play an important role. Daniël: “The whole picture has to be right. You can buy a used car with an ETR of 5, but if the advertisement isn’t good or if you don’t follow up on leads properly, it will still sit on the lot. For example, our average days in stock for used cars with an ETR of 5 is 28 days, while the market average for the same ETR is 52 days. But it starts with smart purchasing. JP.cars helps us with that.”

More efficient purchasing with JP.recommendations

Since maarZeker started using the recommendations feature, the purchasing process has accelerated significantly. Daniël: “We were already using the software for all appraisals, but when we participate in an auction, it takes a lot of time to appraise all used cars individually with JP.cars. With this feature, we can do it in bulk: we upload a list and immediately see which cars are interesting for us and at what price based on the ETR. This saves a lot of time, especially with imported cars. We can now process larger volumes in the same amount of time.”

Ready for further growth

JP.cars is now fully integrated into all processes within maarZeker. The combination of data and experience ensures that the company continues to grow, with a strong focus on marketability and efficiency. “We have been using the software for about eighteen months now and are seeing an upward trend in our figures; JP.cars certainly helps with that.”

Discover how JP.cars impacts turnover rate

Book a demo and discover how you, like maarZeker, can purchase more marketable stock and increase your turnover rate with JP.cars.