Client case Hedin Automotive

Hedin Automotive selects JP.cars to support growth ambitions in the used car market

Data driven pricing and inventory insight across a national dealer network

Since the acquisition of Stern in March 2022, Hedin Automotive has strengthened its position in the Netherlands. With 62 locations and more than 20 brands, the Swedish family owned group is one of the largest automotive players in the country. To support further growth and respond to rapid market changes, Hedin Automotive selected JP.cars as a core data partner for its used car operations.

Responding to structural market changes

The automotive market has changed significantly in recent years. After strong demand during the COVID period, new car supply has normalised and competition in the used car market has intensified. At the same time, manufacturers are increasingly adopting the agency model, reducing dealer control over new car margins.

For Hedin Automotive, this reinforced the strategic importance of used cars. To maintain and strengthen its market position, the organisation needed better insight into pricing, inventory performance and market dynamics.

A clear focus on data

Hedin Automotive had already taken initial steps by developing its own Power BI dashboards. However, the ambition was to further professionalise data usage across the organisation.

“With such a large network, we prefer to be guided by data rather than intuition,” explains Jacco Poldervaart, Director of Used Cars at Hedin Automotive NL. “We want to understand where major changes are needed and where smaller optimisations are sufficient.”

From pilot to full rollout with JP.cars

After evaluating multiple tools, Hedin Automotive selected JP.cars. The platform allowed the organisation to unlock relevant market data, integrate insights into existing dashboards and support both central and local teams.

Ease of use played an important role. JP.cars provides quick access to KPIs at cluster and branch level and supports local sales teams in daily decision making. The dynamic pricing capabilities were another decisive factor. Following a successful pilot in one cluster, JP.cars was gradually rolled out across all Dutch locations. Since 1 March 2023, the software has been in use nationwide.

Monitoring inventory and pricing daily

Hedin Automotive primarily uses JP.cars to monitor inventory performance. Key metrics such as inventory turnover and average time in stock are tracked continuously. The organisation has defined company specific protocols within the platform, including strategies to prioritise the sale of older vehicles.

JP.cars is also used for daily dynamic pricing. The software scans the market each day and proposes pricing adjustments. Brand specialists then assess and apply these recommendations, ensuring alignment with current market conditions while optimising returns.

Supporting long term growth

In addition to pricing and inventory management, Hedin Automotive sees clear opportunities in purchasing. JP.cars provides real time insight into the marketability of vehicles, supporting balanced decisions between margin and demand.

Explore how data supports scalable dealer operations

Discover how independent automotive data helps dealer groups respond to market changes, optimise pricing and manage inventory at scale. Book a JP.cars demo to learn more.

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