Client case Goodcars

Goodcars replaces gut feeling with data to price and buy cars more confidently

Scaling a used-car business with better market insight

Goodcars is located in Essen, Belgium, and focuses on buying and selling used cars to private customers. Since taking over the company in 2024, owner Kurt Vandecasteele has been looking for ways to professionalise operations and support further growth with better market insight.

“I wanted to use software to scale the business,” Kurt explains. “In the past, you were happy if a car sold quickly, but you never really knew why. You just trusted your gut.”

Challenging assumptions during implementation

During implementation, Kurt set up a customised protocol together with an operational manager from JP.cars. That process immediately challenged existing habits. “To define our protocol, I had to answer critical questions,” Kurt says. “For example, what margin do we want on an unpopular car?”

“As a seller, you quickly fall into the trap of settling for a few hundred euros just to get rid of a car. Now, I think about that much more carefully. It showed me we weren’t doing badly, but there was clear potential to grow faster.”

Pricing aligned to your own market position

In daily practice, the customised protocol is where the value becomes tangible. “The software doesn’t give me an average market price,” Kurt explains. “It gives me the price I should be paying or asking, based on how I want to position my business.”

That changes decisions early in the process. “Maybe before, you’d advertise a car at €22K and drop to €19K after two months. Now, you might list it at €19.5K straight away. And you already know that at the moment of purchase. There’s much less guesswork.”

Faster valuations when time matters

Goodcars uses JP.cars throughout the day to value and monitor stock. “It’s like a compass for me,” Kurt says. “From my first coffee in the morning, I’m adjusting prices and valuating cars.”

The biggest difference is speed when evaluating multiple vehicles. “If I’m sitting with a trader who offers 20 cars, I need information quickly. That used to take half a day. Now I upload the file and within seconds I see which cars have an ETR score of 4 or 5. I immediately know which cars are interesting for me.”

More convincing towards customers

Although Kurt has only been using the software for a few months, he already notices clear changes. “The company is getting busier. We even had to move to a larger location recently.”

The data also changes customer conversations. “I now show customers the JP.cars report on my screen. Instead of calculating a trade-in value somewhere in the back office, I can clearly explain the price. That makes a much more professional impression and helps me convince customers more easily.”

See how data replaces gut feeling in daily pricing decisions

Discover how companies like Goodcars use market data to price and buy cars with more confidence, reduce guesswork and support scalable growth.

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