maarZeker Case Study

Carrure protects margins with data from JP.cars

Greater control over margins in a challenging market

Carrure specializes in premium cars from brands such as Mercedes-Benz, BMW, and Porsche. In this niche, purchasing high-demand vehicles is crucial. To better respond to market demand and prevent slow-moving stock, the automotive company uses JP.cars software.

Carrure works with JP.cars data and software

Supporting purchasing decisions with data

Before Carrure used JP.cars software, owner Jerome Despierre noticed that some cars remained in stock longer than expected. This led to doubts about previous purchasing decisions.

Protecting margins through pricing based on days-to-sell

During the pilot phase, interesting insights emerged immediately. “A number of cars indeed turned out to have low marketability (ETR) and were priced too high, causing them to sit longer. But there were also many younger cars that were actually priced too low,” Jerome explains.

That insight changed Carrure’s pricing strategy. Previously, pricing decisions were mainly based on personal experience and market supply. Jerome: “You looked at what was online, what options a car had, and then you determined its market position based on your margin.”

Now, the days-to-sell factor is included in the pricing. “With JP.cars, I know how marketable a car is and what the expected days-to-sell will be. If I already know at the time of purchase that a car will stay in stock longer, I apply a higher margin. When I then have to reduce the price, my margin remains the same. Without the data from the software, you cannot know the days-to-sell.”

Preventing slow-moving stock with the software

By looking at data such as demand and marketability (ETR) during purchasing and trade-ins, Carrure can now prevent bad buys and potential slow-moving stock. Jerome: “Basing a trade-in price is no longer done by gut feeling; I always look at the data first.”

“How long has the car been listed, is there much demand for it? As soon as I see a car has an ETR of 0 or 1, I immediately say: ‘Thanks, but I’m not interested.’ I might be able to buy it at a profit, but ultimately I will lose money on it.”

For purchasing high-demand used cars, Carrure also uses the software’s recommendations feature. “This allows us to see what has sold well in Belgium over the past 60 days. It gives us targeted purchasing advice for higher stock turnover,” says Jerome.

Capitalizing on purchasing opportunities at home and abroad

Although Carrure primarily uses the software for valuations and determining trade-in prices, it also utilizes the software to search for specific vehicles both domestically and abroad.

“We regularly receive search requests from customers looking for a specific model,” Jerome says. “When I enter the model specifications into JP.cars, I see exactly where cars with these options are for sale in Belgium, the Netherlands, and Germany. Even for more European countries, if you wanted.”
Carrure also uses JP.cars’ cross-border information to capitalize on export opportunities. Jerome: “If a car doesn’t sell in Belgium, there might be more demand for it in Germany, for example. This way, I can offer the car to a German trader or dealer and prevent having to sell the car at a significant loss.”

Higher profits on the horizon

After just a few months, Jerome already sees clear benefits in the partnership with JP.cars: “The software has become an important tool for us; it’s the first thing I start up in the morning. I expect our profits to increase by purchasing better with the software, although common sense and keeping an eye on the market remain important as well.”

Discover how JP.cars impacts margin and stock turnover

Book a demo and discover how you, like Carrure, can prevent slow-moving stock and protect your margins with JP.cars.