Client case Auto Hoogenboom

Auto Hoogenboom reviews inventory weekly to maintain turnover with JP.cars

Replacing manual market checks with structured marketability signals

Auto Hoogenboom is a well-known dealer group in Rotterdam and part of the Pon organisation. With a large inventory and multiple branches, assessing whether a car will sell at what price, is a recurring challenge.

“Previously, we spent a lot of time browsing listing websites to determine purchase and selling prices,” says Mark Slegt. “That approach no longer worked for us.” At the end of 2021, Auto Hoogenboom started working with JP.cars to support these decisions with structured market data.

Assessing marketability before purchasing and pricing

A key reason for adopting JP.cars was the ability to assess a car’s marketability before committing to a price. “You can quickly see whether a car has high marketability and whether the price makes sense,” explains Mark. “That insight supports both purchasing and pricing decisions.”

This reduces dependence on manual comparisons and creates a clearer starting point for decision-making.

Using weekly pricing reviews to stay aligned with the market

The used car market changes rapidly. To maintain turnover, Auto Hoogenboom reviews its advertised inventory on a weekly basis. “Every week, we assess whether pricing adjustments are needed,” says Mark. “We base those decisions on the data provided by JP.cars.”

This structured review rhythm helps the team respond to market changes before vehicles start ageing unnecessarily.

Managing inventory with branch-level reporting

JP.cars also supports management oversight through reporting.

“For each branch, we can see which vehicles are available, how long they’ve been in stock, how fast they turn and how marketable they are compared to the wider market,” Mark explains. These insights form the basis for inventory discussions and adjustments across locations.

See how weekly inventory reviews help maintain turnover

Discover how dealer groups use marketability data and structured review cycles to keep inventory aligned with a volatile market and prevent ageing stock. Book a JP.cars demo to see how weekly pricing and inventory reviews work in practice.

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