How Mengelers Automotive Limburg achieved 34% growth in its order portfolio and 20% more profit using JP.cars

From gut feeling to data-driven decision-making

Before working with JP.cars, Mengelers Automotive Limburg faced a familiar challenge in used-car management: keeping control over stock turnover, advertising, and pricing. “Our biggest challenge was maintaining control over stock turnover, how much we advertised, and what price we should advertise at,” explains Kenny Konings, Used Car Manager at Mengelers Automotive Limburg.

JP.cars gave the team a more structured, data-driven way to approach these decisions. As Kenny puts it: “JP.cars has changed the way we work to such an extent that we can now make decisions based on facts rather than gut feeling.”

More control over advertising and pricing

One of the reasons Mengelers introduced JP.cars was to create more control across its advertising activities and pricing decisions. “We started using JP.cars to reduce the proliferation of advertising platforms and to manage our pricing more effectively,” Kenny explains.

Instead of relying primarily on intuition, the team can use market data to support its day-to-day decisions and apply those insights directly in practice.

A pilot across 10 locations

The implementation involved all 10 Mengelers locations. During the pilot, feedback was collected from the different teams to determine how JP.cars could be implemented as efficiently as possible.

“During the pilot, we involved all 10 of our locations, asked for feedback and looked at how we could implement it efficiently,” says Kenny.

Adoption within the organization went smoothly. “Our team quickly understood the concept. They could see the data and how we could apply it in practice.”

Support when the team needs it

For Mengelers, the collaboration goes beyond the software itself. The team can rely on JP.cars’ account managers whenever questions arise or additional support is needed.

“If we get stuck or don’t understand something, we can always rely on the account managers,” Kenny explains. “We are extremely pleased with the collaboration with the team.”

Concrete results: 34% growth and 20% more profit

After a year of working with JP.cars, Mengelers has seen clear business results.

“During that time, we achieved 34% growth in our order portfolio,” says Kenny. “And in terms of absolute profit, this resulted in a 20% increase.”

The results demonstrate how a more structured approach to market data, pricing, and stock management can translate into measurable commercial performance.

Kenny Konings’ advice to other dealers

For dealers looking for clearer guidance on market developments, Kenny’s recommendation is straightforward: “If you want concrete insights into how the market is developing, I would definitely recommend JP.cars.”

Turning market data into better decisions

For Mengelers Automotive Limburg, JP.cars has helped shift used-car management from intuition towards decisions supported by facts. With market insights available to the team, more control over pricing, and support from JP.cars, the dealership has been able to turn that approach into measurable growth.

In Kenny’s words: “We can now make decisions based on facts rather than gut feeling. And that helps us enormously.”