Seeing is believing
Initially, owner-director Patrick Hommel was not convinced by the JP.cars software, as now and again, it delivered insights different from his own.
“I have quite some experience in this industry, 30 years’ worth, to be exact. As such, I have been asked to contribute to various projects. One of those is the Koerslijst, a tool for calculating a car’s market value – developed by Dutch automobile association ANWB. Besides, I have seen many systems that failed to live up to their promise. But when a colleague recommended JP.cars, I became curious. How do they leverage their data differently?” says Patrick.
He decided to give it a shot and invest his time into the software. Patrick: “As I was using JP.cars’ software more intensively and analyzing its data in greater detail, I started to understand its value. JP.cars’ approach does not only focus on price. It also takes marketability and other market factors into account. This delivered relevant insights that turned out to be crucial for fine-tuning our purchase and sales strategies.”
JP.cars won the vote of confidence
The data from JP.cars is more than just interesting. Auto Hommel has benefited from it already.
“The software gives us more detailed insight into the market value and marketability of vehicles,” according to Patrick. “This allows us to align our purchase and sales strategies, and work more efficiently.”
Patrick shares an example to explain: “Before we used JP.cars, our valuations were less consistent. Every sales person had their own interpretation. Now that we have JP.cars’ data, we do not just accept any car with a low ETR. Of course, we still take cars with a lower ETR, but we will make sure the margin is higher.”
Positive results show potential for continued partnership
Auto Hommel not only uses JP.cars’ software for valuating cars, but also for stock management. Patrick explains:
“Our stock consists of some 130 to 140 vehicles. I’d like to reduce that by 20 to 30 cars and see whether I can sell the same number of cars as we did last year, but at a faster turnover rate. This would tie up less money in our stock.”
Looking ahead, Patrick believes the partnership with JP.cars offers a lot of potential. “After working around three months with the software, the results are clear. Our turnover rate has improved and I expect this to improve even more. I place enough trust in the software for me to build my business on it.