As an official dealer Van Zessen specializes in the sales of Mitsubishi vehicles, but its offering also includes a wide range of other brands. Therefore, Van Zessen uses the JP.cars software to assess the value of these other brands accurately.
“The software mirrors our vision to analyze the current market. When advertising a car in the past, we would look at the market stock – not at what had been sold recently. That information is usually hard to find online anyway. However, JP.cars can give us that data, which enables us to be much more responsive. We are very excited about that,” says Thijs Weeda, co-owner of Van Zessen.
Van Zessen uses the software mostly for the valuation of unfamiliar brands. “When it comes to Mitsubishi, we know the market up to a €100 difference. That is why for us, JP.cars’ software really comes into its strength when assessing unknown brands.”
According to Thijs, the real game-changer is in stock monitoring with JP.cars: ”The software urges us to take action, which leads to a more proactive pricing strategy and, eventually, smaller price adjustments. And that boosts our ROI.”
Want to learn how JP.cars can help you manage your stock smarter and determine more accurate prices? Contact us for a personal demo.
